When it comes to getting your property management website found online, one of the most effective tactics remains one of the most original – link building. This is basically the art of getting other high-quality websites to link back to your page and also doing the same for your own site. This can dramatically help with search engine ranking, but only if it’s done right. Let’s go through some best practices to help your site perform at its very best.
Scope Out the Competition
Yes, competitive analysis also applies to link building. That is, discovering what sites are linking to other property management firms in your area and seeing if they’ll consider linking to your site as well. You can use this tool to discover these links. Then, focus on those sites that have high domain authority, greater number of referring domains and significant link velocity.
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Do Your Research
When you’ve got a list of potential back-link prospects, the next step is reaching out to start a conversation. One of the biggest reasons businesses fail to obtain links is because they don’t do the necessary research to determine the right person to contact. Rather than sending an email to a generic inbox, like firstname.lastname@example.org, do some digging until you find a real person to reach out to. Your chances of a response will go up dramatically if you invest this time upfront.
Create Linkable Content
If you want people to link back to your website, it will help if you provide them something worthwhile to link to. You don’t have to have a huge budget to do this, either. Just focus on what your audience wants and needs and provide them with content that offers a solution. This can be a whitepaper, a case study, a ‘tips and tricks’ blog post or even an infographic.
Search for Guest Posting Opportunities
Part of your link building research should also include scouting out quality blogs on which you might be able to guest post. Stick with sites that are relevant to the property management industry and focus on those that have good ranking on Google. Otherwise, you’ll be wasting your efforts. Don’t forget to reciprocate whenever it makes sense. This will help foster mutually beneficial relationships and also make your blog more rich and robust.
Leverage Google Analytics to Hone Your Strategy
You don’t want to waste your valuable time pursuing links on pages that won’t get you any traffic, so make sure you’re measuring the results of your efforts on a regular basis. When you identify websites that are sending quality leads your way, you can then adjust your strategy to focus on those key areas.
In today’s digital age, it’s not enough to simply have a presence on the web. It’s equally important that you take the necessary steps to optimize how your property management site performs. Link building is one of the most powerful SEO tools at your disposal and – provided you do it right – can truly make the difference between just being online and actually being found online by your prospects.
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