One of the nicest features of modern property management software is that it offers the ability for residents to handle many of their own actions electronically, without the need for assistance from a human agent. Through the self-service portal, people can process online payments, access details about their rental contract, submit maintenance requests and more. Not only is this more convenient for them, but it’s also good for your busy staff. Of course, not everyone will be willing to jump onboard right off the bat. Here are four things you can do to gently persuade them to give the portal a try.
Ask for Feedback
If you’re not getting the kind of response you were hoping for with your online property management portal, it can be helpful to understand what’s holding people back. Ask your residents to give the platform a try and then participate in a brief survey about their experience. The process of logging on and testing the portal may actually end up warming some folks to the idea of using it on a more frequent basis. Plus, you’ll get valuable insight into what areas you could address in order to gain more traction.
Let’s face it. Today’s consumers are driven by incentives. After all, who doesn’t like something free every once in a while? Encourage your residents to start leveraging the online platform by giving them an incentive to do so. It doesn’t have to be anything crazy. For instance, just an entry into a monthly drawing for a gift card to the local coffee shop should suffice. This might not be enough to get everyone onboard, but it could be just the thing to convince those on the fence to shift in your favor.
Save Them Money
Think about how much time and money it saves your property management company when residents use the self-service features of your site. When you calculate this out, you should be able to quantify how much of that savings you could comfortably pass on to them. For instance, you might offer a nominal discount for submitting payments online vs. sending in a paper check. Not only does this reward residents who are already using the platform, but it might also convince additional people to follow suit.
Make it Easy
Remind your residents on a regular basis that they have the option of using the online portal and make it as easy as possible for them to use it. Include links in your email newsletter. Create a quick YouTube video that provides step-by-step instructions for those folks who may not be as tech savvy. The more straightforward and simple it is to use the portal, the more likely you’ll be to win over even the most stubborn of residents.
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