Generating leads is an important part of any business. Beyond this, ensuring that those leads are legitimate and present a good chance of actually converting is even more critical. Otherwise, your team will be wasting valuable time and resources searching for a needle in the proverbial haystack. The good news is there are certain things you can do proactively to improve the quality of the prospects you’re bringing in so you can focus on further growing your property management business.
Build a Strong Reputation
One important and highly effective way to improve the quality of leads you’re capturing is to develop a strong reputation in the property management field. Regardless of whether you’re seeking candidates for employment, trying to build up your customer base or looking for long-term, stable residents for your properties, the more people feel they can trust you, the better your marketing results. If you’re not doing so already, start focusing on getting some positive online reviews.
The Property Manager's Guide to Extraordinary Marketing has all the inspiration and resources you need to make the right message heard by the right people.
Be Honest and Transparent
It doesn’t take long for one bad experience to spread like wildfire, effectively tarnishing your brand. To avoid this risk, always err on the side of honesty. Never participate in any type of marketing or advertising that could be perceived as deceptive or misleading and avoid engaging in any sort of “bait and switch” activities. Instead, always be up-front about what you’ve got to offer. Your prospects will appreciate it.
Provide as Much Info as Possible
The more information you provide via your various marketing avenues, the less wasted time and resources you and your team will realize. For instance, keep a list of available properties for lease on your website and make sure it’s always updated in real-time. Provide as many details as possible about whatever it is you’re marketing – be it a job listing, condo for rent or new service offering. This will help weed out those who aren’t truly interested and leave you with a pool of more valuable prospects with which to work.
Make it Personal
The beauty of marketing your property management business in today’s digital age is the instant access social media provides to your target audience. Leverage this powerful tool to showcase your brand’s unique personality and connect with your prospects on a more personal level. Another reason using social media is so effective for generating quality leads is because it’s easy and accessible. The more you do to reach your best prospects where they are, the greater the likelihood of successful conversion.
Lead generation is something your property management team will always have to focus on. And while there’s no magical way to weed out every single dead-end prospect, by applying the techniques above, you can eliminate much of the legwork, optimizing your team’s time and improving the chances of landing the ideal candidate for whatever area you’re looking to fill.
Download The Property Manager's Guide to Extraordinary Marketing. It has all the inspiration and resources you need to make the right message heard by the right people.