Do you engage in partner marketing? Partnering with other trusted businesses in your area can be incredibly beneficial for a number of reasons, including increased property management brand awareness through community involvement. Whether you’re already taking advantage of these types of connections or you’re new to the concept, here are a few tips to help you get the most of your partnership marketing relationships.
Every modern property manager who has been in the business for some time knows that online reviews are par for the course. These days, people turn to the internet for just about everything – including sharing their experiences with businesses, good or bad.
Did you know that only 13 percent of employees worldwide say they are engaged at work? That’s a real problem, especially considering that highly engaged organizations see an average of 10 percent higher customer satisfaction ratings and 20 percent higher sales. In other words, how engaged your workforce is can have a direct and powerful impact on your property management company’s bottom line. To prevent your firm from becoming another statistic, here are five things you can start doing today that will help keep your team engaged and loyal.
Being in the service industry can sometimes make social media marketing more challenging. After all, it’s not a shiny product you’re trying to sell, but rather your superior ability to manage properties. The good news is, with the right strategy, even a property management company can kill it on social media. Here are a few pointers for building your brand and successfully leveraging your social status to attract, engage and convert more leads.
Most property managers know that the secret to success lies not in sitting behind a desk all day, but rather hitting the pavement and making their presence known with clients and tenants. Being out in the field used to be challenging, but thanks to today’s technology, it’s now possible for entire companies to be run remotely. Whether you’re looking to transition your entire office from physical to virtual or just need some help juggling a handful of remote employees, here are a few secrets to a smooth operation.
In the property management business, marketing online isn’t just about reaching as many prospects as possible, but about targeting those leads that are both qualified and local. As such, it’s important that you pay close attention to how you are optimizing your online activities so that you are effectively targeting those local leads with the ultimate goal of converting them into paying customers. Here are a few more reasons why local SEO should be a critical part of your overall marketing strategy.
What’s the most powerful way to get your property management brand noticed? The answer is referral marketing, also known as word-of-mouth. The fact is, people trust recommendations from other individuals – even strangers – much more than they do ads or other marketing campaigns. To that end, a good portion of your marketing strategy should be to generate an authentic buzz around your brand and services. But how, exactly, does one do that? Here are a few tips to point you in the right direction.
One of the biggest challenges that comes with maintaining a strong online presence is coming up with fresh, relevant property management related content on a consistent basis. Thankfully there are ways you can take content you’ve already created and repurpose it so it appears new. Not only does this help you feed your content machine when you’re stumped for ideas, but it also ensures that your audience will remain engaged with your brand. That said, here are six ways to breathe new life into old material.
With the start of 2018 upon us, now is a great time to start thinking about what your strategy will be for the coming months. As you’re already well aware, marketing comes in a wide variety of options and not every approach will yield the kind of results you’re after. If you’re in the process of developing your property management marketing plan for next year, here are a few important things to keep in mind.
When it comes to running a successful business, nothing is quite as powerful as a well-oiled, highly productive team. What a group of skilled, dedicated and disciplined individuals can accomplish together is far greater than what any of them could do on their own. But great teams don’t always come together naturally. In fact, blending different personalities, abilities and agendas into a cohesive, high performing team can take a great deal of effort. If your property management company could use some improvement in this area, here are a few tips.