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How to Win at Mobile Search

Posted by Jessica Galeano on Dec 12, 2017 6:00:00 AM
Jessica Galeano

How to Win at Mobile Search.pngNowadays, fewer and fewer people are using computers to surf the web. Instead, the emphasis is on mobile devices, which allow people the convenience of searching whenever and wherever they happen to be at any given moment. This includes searching for property management services as well as property listings, and if your company isn’t properly optimized for mobile, you are missing out on a good deal of potential new business.

Want to know the secret to making sure it’s your brand that shows up first in mobile searches? Here’s the scoop.

Play to Visual Appeal

When people search on their mobile devices, they’re often in a hurry or simply don’t have time to read through a ton of text. Instead, they’ll scroll until an image catches their eye. To that end, make sure your mobile listings are visually appealing. Include compelling photos that really capture the attention and place your properties in the best possible light.

Go a Step Further

The goal with your mobile property management ads is to really wow your audience as quickly as possible. You can accomplish this by providing a little bit more detail than what your competition is offering. For instance, when creating a listing, try including the floor plan so that prospects can get a glimpse at how your properties are laid out and determine right away whether they’re interested in learning more.

Leverage Video

Whether you’re advertising your property management services or are trying to rent out available properties, mobile video is an increasingly effective method for reaching, connecting and engaging with today’s consumers. As such, it should be a significant part of your mobile marketing strategy. The good news is, you don’t have to invest in all professional videos. A good mixture of amateur (think live streaming from your iPhone) and pro films is actually recommended.

Include Excellent Descriptions

The thing about mobile is that it’s all about conciseness. That means what you write – whether for a mobile ad, a property description or something else – must be clear, compelling and not too wordy. This can be challenging at first, but over time, you can develop a knack for crafting concise statements that not only draw in your mobile audience but make them want to click to learn more. Take a look at what some of your competitors are doing and see if you can get some inspiration that way. And remember – practice makes perfect.

Avoid Jargon and Salesy Language

Again, mobile searchers don’t have a ton of time to decipher your content full of five dollar words, nor do they want to. The goal should be to give your audience exactly what they want as quickly and concisely as possible. That means using normal, everyday language that they can understand and that speaks to them on a more personal level.

Let Them Learn More

The thing about apps and mobile ads and listings is that they don’t offer a ton of leeway when it comes to the amount of information you can provide. That’s why it’s so important to include a strong call to action and always give your audience the option of learning more about your property management services as easily and seamlessly as possible. Include links and make sure they’re accurately redirecting people to the appropriate landing pages so that if and when they click, they’ll reach the precise information they’re looking for right away.

Want to win at mobile search? Put the above tips into action and watch as your property management business begins to flourish.


Topics: Technology, Property Management, Social Media

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