Being resilient means being able to stand tall, regardless of the circumstances happening around you. With each step that brings us closer to our goals, our unwavering commitment to stay the course fortifies that resiliency. Being resilient is essential for strong leadership. Employees and clients alike will look to you to determine how they should proceed – especially in challenging times. Here are a few ways you can cultivate your resiliency to better serve your property management company.
The task of marketing rental properties has evolved. What was once considered the cornerstones of a solid strategy – product, price, place and promotion – are rapidly becoming obsolete. This is due in large part to the growing popularity of digital devices. Today, it’s smartphones and tablets that delineate the apartment search process. As a result, apartment managers are having to adapt and adjust their approach to more closely align with what the modern renter wants. To ensure that you’re on the right path, here are four marketing trends to keep on your radar.
Think your property management company is too small to need a board of directors or advisors? The truth is, even smaller corporations and LLCs can benefit from the guidance of a well-compiled board. Not only can these folks help your business reach its goals, but having a board can also provide some decent financial incentives. If you’re still not convinced that this is a path worth exploring for your company, here are four things that might just change your mind.
A recent stat revealed that an incredible 93% of all online experiences begin with a search engine. Where your property management company ranks on those search engines can mean the difference between success and mediocrity. This is why search engine optimization (SEO) is so important. But what if you’re just starting out and have a limited budget to work with? The following SEO tricks are both simple and, more importantly, cheap to implement.
Is your property management company ready for the next step? Is growth consistently on your radar? Maybe you know it’s time to start expanding, but are unsure of which direction would make the most business sense. When it comes to growth, the options are many. To follow are five strategies that might help get you from where you are today to where you aim to be tomorrow.
Over the next 20 years, 3 out of every 4 homes will be broken into. And while as a property manager, you may not be responsible for replacing a tenant’s stolen belongings, you are expected to provide residents with a dwelling where they can feel safe. In fact, home security is an important factor for many when deciding on a rental property, which means investing in the safety of your residents could give you competitive advantage over other property management firms. Here’s how to do so without going broke.
One of the biggest challenges business executives face is predicting and preparing for what the future may hold. The property management industry is no exception to this rule. The good news is, we’ve already done a lot of the legwork on your behalf and uncovered a few of the top tech-related trends that we believe will disrupt the way property managers work in the not-so-distant future. Here’s what we can reasonably expect.
What’s your current close rate for new clients? If you’re not networking face-to-face, you could be missing out on a rate of 40%. In fact, 84% of people surveyed say they prefer in-person meetings because they help to build stronger, more meaningful business relationships, allow for more complex strategic thinking and – most importantly – are a better environment for tough, timely decision-making. As a property manager, you could dramatically improve your business results by simply investing your time into strategic networking. Here are a few tips to get you started.
Poor leaders are remembered for what they did to their employees. Great ones a remembered for what they did for their teams. There’s a significant difference. Which category are you currently in? Is there room for improvement? The truth is, even if you are a decent boss, there’s a good chance you aren’t maximizing your impact. If you really want to make a difference, here are five things you can do to become a leader that matters.