One of the biggest killers of workplace productivity is human nature. We often believe that if we can cross a few more items off our to-do list, we’re really making progress. In reality, we are measuring, valuing and rewarding the wrong things. We commend those who work the fastest rather than those who work the smartest. This is a mistake and it could be costing your property management business big time. If you and/or your employees could use a little help in this area, give the following tips a try.
Ever wonder why we do the things we do? Mostly, it’s thanks to certain psychological truths that make human behavior predictable. When you gain an understanding of these basic truths about humans – your property management customers in particular – you can improve the quality and performance of your marketing. Let’s examine three basic psychological concepts that, when harnessed, have the potential to boost your conversion rates and your bottom line.
Let’s face it. Property managers are a dime a dozen. The only way to realize true, sustainable success in such a saturated industry is to find a way to cut through the noise and stand out in a crowd. You don’t want to be just another fish in the sea. You want to position yourself as a leader and a trusted resource in the industry. To do this, you need to build a business that can’t be replicated. And if you want different results than your competitors, you have to be willing to do things differently. Here are four ways to do just that.
Performance reviews are a necessary evil in any business, and property management companies are no exception. These meetings are what keep everyone on the same page and help to push forward to achieve individual goals. And while bringing managers and employees together in a healthy exchange of feedback can produce great results, reviews often dreaded by both parties. The good news is, by taking the following steps, you can make the entire process a stress-free experience for everyone.
You probably already know that content is king. But creating a winning content strategy is about more than just writing the occasional blog post. It’s about awareness, consistency and distribution. And it’s a critical part of staying competitive – especially given the property management landscape. Content can help you attract, connect with and, most importantly, develop trust with your target audience. Below are five tips for creating a more consistent, ROI-producing content strategy for your business.
Keeping your property management business strong and healthy is no easy feat. A big component of success in this area is company culture. With the right internal atmosphere, you can develop and grow a highly engaged, motivated and committed team of talented professionals who will work together to drive your company forward. If your culture is suffering or you’re unclear on which path to take to get to a better place culturally, the following tips should help.
In an increasingly digital world, people want personal interaction more than ever before. In fact, not only do your property management customers want personalized service. They expect it. And if you do it right, you can leverage it as a key differentiator from your competitors. The good news is, there are lots of ways to provide a more customized client experience that will win you loyalty and referrals for many years to come. Here are a few ideas to get you started.
It’s happened to the best of us. Those difficult clients that never seems to be happy, no matter how hard we work to satisfy them. The ones who complain about everything or are slow to pay. The ones who drain your energy and challenge your passion. Difficult clients are par for the course in every industry, including property management. It’s how you deal with these demanding individuals that can make or break your success. Here’s how to handle any situation without losing your customers or your sanity.
Your property management company can’t achieve sustainable success without top-notch employees to keep things running smoothly. Steve Jobs once said the key to his success at Apple was hiring extraordinarily talented people he called “A players.” But recruiting and retaining A-list talent isn’t always as easy as it may seem. In fact, in today’s market, it can be downright challenging. If you’re finding yourself in this boat, here are a few strategies that may help.
Research shows that 91 percent of people regularly read online reviews and 84 percent of them trust online reviews as much as they do personal recommendations. For those companies in the service industry – including property managers – online reviews can make or break the chance for success. A few unhappy clients can drive away new business before you’ve even had a chance to prove your worth. That’s why managing your online reputation is so important. Here are a few tips to get you started.