When it comes to getting fast, effective exposure for your property management brand online, nothing works quite as well as pay-per-click advertising. Chances are you’re already investing a portion of your marketing budget into this method already, but could you be getting even better results? It’s entirely possible. Here are a few quick and dirty tricks for maximizing your PPC advertising efforts.
Did you know the average worker gets distracted on the job about once every 10 and a half minutes? This might not seem like a big deal….that is, until you realize that it takes an average of 23 minutes and 15 seconds to get back on task once an interruption occurs. That’s a lot of downtime during any given day.
Property management can be a very rewarding and profitable career. It can also be chaotic. Between fielding phone calls and responding to emails, processing applications, scheduling maintenance, following up with clients and the million other things you’ve got on your plate, chances are you’re feeling exhausted by the end of each day. Over time, this can lead to dissatisfaction and unhappiness, which can spill over to your clients and colleagues.
When it comes to running a successful property management operation, one thing remains constant: maintenance. It’s a necessary evil. And it doesn’t come cheap. Yet, there are plenty of benefits that come as a result. In addition to the obvious advantage of having readily-available, fully operational properties to generate revenue, investing in preventative maintenance can lead to significant, sustainable cost savings.
A lot of weight is being placed on marketing properties and property management services to millennials, and for good reason. These young up-and-comers are in the process of taking over the marketplace. But that doesn’t mean you should give up on the older generation. To the contrary, many Baby Boomers are at a transitional stage in their life when renting property is the ideal option. That said, here are a few ways you can better reach, connect with and market to this demographic.
As a property manager, one of your biggest tasks is keeping your properties at capacity. To do this, you must find a way to attract quality tenants who are likely to stay for a long time, thereby improving cash flow and reducing turnover. All of this begins with your property listings. How can you make your rental listings more attractive so they stand out from all the others and draw in those quality applicants? Easy. Just show them your properties have something the others don’t. Here are five smoking hot amenities that tenants are looking for today.
Given the saturation of the property management industry, it’s critical to stay on top of how your company is performing in comparison to your peers. The most effective way to do this is by tracking your key performance indicators (KPIs). But with so much data to weigh how can you know which factors are most important to keep track of? To make it easier, we’ve done a bit of legwork on your behalf. To follow are five essential metrics that will help you measure your property management company’s success.
Average leaders come to work every day, perform their job duties and are content with the status quo. Disruptive leaders, on the other hand, are much bolder. They press the envelope, push boundaries and regularly spend time outside their own comfort zone. As a result, these leaders tend to generate positive change, innovation and growth. The good news is, you can achieve these results too, even if it doesn’t necessarily come natural by adopting a disruptive mindset. Here are five tips for making disruption work for the good of your property management company.
When it comes to asking the right questions, many business leaders make the mistake of focusing only on two times in an employee’s tenure – the recruiting stage and the exit interview. Top managers, on the other hand, recognize that today’s employees have a plethora of options and opportunities available to them. As such, they regularly probe to track employee satisfaction and keep morale as high as possible, thus reducing the chance of turnover. If you’re looking for a way to retain the best of the best for your property management company, here are three critical questions to ask.
Most companies already have the key C-Suite players in position – CEO, CFO and maybe even a CTO. What about the role of Chief Information Officer? Is it worth it? Many organizations put off hiring for this position until it’s absolutely necessary, but by then it’s often an uphill battle. The fact is, for the digital property management organization, the job of CIO can be of just as much importance as other senior managers. Still not convinced? Here are four reasons you may want to reconsider.