As property managers, we are always looking for new and creative ways to attract more business. Logically speaking, the more leads you have coming in, the greater your chances of converting at least a portion of those leads into paying customers. One powerful way to generate more leads that many in the industry neglect is blogging. Let’s take a look at five ways you can use content to effectively close more deals and ultimately grow your property management company.
According to Infosecurity Magazine, nearly 1.4 billion records were exposed in 686 breaches reported between Jan. 1 and March 31 of this year alone. If you think your property management business isn’t at risk of becoming a victim, think again. In fact, these days, it’s no longer a question of if you’ll be attacked, but when. Being proactive about cyber-security can help reduce the risk and also mitigate damages in the event of a breach. Here are a few ways you can keep your digital assets from falling into the wrong hands.
There’s no debate as to whether or not your property management company should be using social media. But getting social right requires more than just publishing the occasional tweet or update. In fact, there’s a certain science to it. Thankfully much research has already been conducted to help determine what numbers are optimal for generating the highest engagement levels.
As a property management business leader, you are constantly negotiating, whether it’s with new hires and existing employees, vendors and suppliers, or prospects and long-term clients. Unfortunately for some, negotiating doesn’t come naturally and for others it’s particularly difficult to master. The good news is, it’s something you can learn and develop – provided you focus on the following five key things.
Without question, the commercial property management field is a demanding one. Between the countless rules and regulations that govern the day-to-day activities, the growing pressures of demanding clients and, of course, all the busy work that makes up an average day in the life of a commercial property manager, there’s barely room to breathe.
In 2017, Forbes reported that the property management industry had reached a value of $73 billion. Are you getting a big enough piece of that pie, or is there room for improvement? If your business is not experiencing the steady growth it’s capable of, you’re most certainly leaving money on the table. Let’s take a look at five things that might be holding you back and how you can overcome them for better success.
Oftentimes the best way to learn how to do something is to watch someone else who has already mastered it. Social media is no different. Rather than try and reinvent the wheel, it can be much easier and more effective to learn what others are doing right and wrong so you can adjust your approach accordingly. Whether you’re just starting out with social media or you’ve been doing it for years, here are a few property management companies that are killing it on social media.
Recent stats indicate that 77% of the US population owns smartphones. Like it or not, the vast majority of your customers are living a mobile lifestyle. As such, property managers must leverage mobile-friendly techniques in order to meet their audience where they are and serve them as they prefer. The good news is, adopting a mobile-first strategy isn’t as difficult as you may think. Let’s take a look.
It’s no secret that the economy is a fickle thing. One year you may be raking in the profits, the next you could be struggling to keep the lights on. While there’s no way to prevent economic downturn, there are things you can do proactively to ensure that if and when the market starts to go south, your property management company will be well prepared to ride out the storm. Here are a few tips for protecting your business so you’ll not only survive, but even thrive despite the grim market conditions.
Just because you’re passionate about your property management company and care about your team doesn’t mean you’re leading them in the best possible way. Many well-meaning leaders exhibit toxic management behaviors without even realizing it.