If there’s one thing we’ve learned over the years, it’s that in the property management business, the one thing that remains certain is change. Year after year, we’ve seen fluctuations in the housing market, different generations of renters and a whole new breed of client. As we edge ever-closer to another new year, we’re tasked once again with planning ahead. But how can you effectively plan for a future that is uncertain? Here are a few tips that will help you prepare your business for anything.
Nowadays, fewer and fewer people are using computers to surf the web. Instead, the emphasis is on mobile devices, which allow people the convenience of searching whenever and wherever they happen to be at any given moment. This includes searching for property management services as well as property listings, and if your company isn’t properly optimized for mobile, you are missing out on a good deal of potential new business.
Being a thought leader comes with many benefits. People trust thought leaders. They respect them. They rely on them. And they remember them. Positioning yourself as a trusted resource in the property management industry can help put your brand on the map and ultimately lead to greater success down the road. But becoming a thought leader isn’t something that happens overnight. It takes time and a concerted effort to build your reputation and establish a following. That said, here are five steps you can take that will help get you closer to your goal.
Do you know who your most valuable brand advocates are? No, it’s not your loyal customers, though they certainly are assets. In reality, the people who will give the most voice to your property management brand are those who work within – your employees. With the rise of social media, there has never been a better time to put this truth to work for you. That’s why setting up a social media employee advocacy program is so important. Here are a few more reasons why you should consider implementing such a program.
In theory, things like facts and logic may seem like enough to manage others in the workplace. The reality is, people are most often led by their emotions. For that reason, it’s important that those in leadership positions within your property management company develop and nurture skills for guiding and influencing rather than just directing.
In the past we’ve shared plenty of resources about the importance of developing a strong company culture. We’ve even shared some tips on how to create such a culture within your property management company. But what about leaders? What role do they play in nurturing the culture of your organization? In fact, those in leadership can have a significant impact on how the rest of the company feels, acts and believes. The key is to use that influence for good. Here’s how.
These days, more and more organizations across just about every industry are leveraging automation technology to streamline operations, cut costs and maximize productivity. Automating manual tasks is a fast and straightforward way to achieve these goals, and it’s something that can deliver specific benefits to the property management industry. If your company has not yet implemented automation, here are five advantages that might convince you it’s time to take the plunge.
When the folks at Oracle asked leaders of some of the fastest growing companies what they felt the biggest obstacle to business expansion was, the top answer was inability to manage fast growth. The ability to scale came in at a close second. Thankfully, these things can be overcome. The key is the ability to recognize when a business is ready to take that next step so that the inevitable twists and turns can be accounted and prepared for in advance. That being said, here are five signals that your property management business may be on the path to growth sooner than you think.
There are a number of reasons why a business might choose to use Excel for functions like accounting, reporting and even CRM. Many of those reasons may very well have been valid, at least initially. After all, Excel is certainly user friendly and most definitely much cheaper than purchasing dedicated software. Unfortunately, the negatives almost always far outweigh the benefits. In fact, using this program may actually be placing your property management company in harm’s way.
Did you know that 92 percent of today’s consumers say they trust referrals from someone they know? Furthermore, 77 percent of them say they are more likely to buy a product (or pay for a service) when it is recommended by a friend or family member. Simply put, the numbers don’t lie. From a business perspective, word-of-mouth marketing is gold. So how can you get more people buzzing about your property management services? Check these ideas out.