It may seem pretty straightforward, but making sure your property management company has more money coming in than going out is the fundamental foundation for success. As simple a concept as this may seem, however, it’s often easier said than done – especially when it comes to newer companies. Keeping tabs on income and expenses is the key to ensuring your business has the resources it needs to grow. That said, here are three specific tips for managing cashflow and reaching your goals.
As a business leader, one of your most important tasks is keeping those who report to you happy, engaged and plugged in. But motivating employees who have different backgrounds, personalities, skillsets and struggles can be quite the challenge. Thankfully there are a few tried and true strategies that can typically be applied to any situation. Here are five proven methods for motivating everyone on your property management team.
Just a few short weeks into the New Year, you may still be in the process of defining and setting your goals for the coming months. With a stronger economy and much optimism for the future, most property management organizations are striving toward becoming more profitable.
Every modern property manager who has been in the business for some time knows that online reviews are par for the course. These days, people turn to the internet for just about everything – including sharing their experiences with businesses, good or bad.
Being in the service industry can sometimes make social media marketing more challenging. After all, it’s not a shiny product you’re trying to sell, but rather your superior ability to manage properties. The good news is, with the right strategy, even a property management company can kill it on social media. Here are a few pointers for building your brand and successfully leveraging your social status to attract, engage and convert more leads.
In the property management business, marketing online isn’t just about reaching as many prospects as possible, but about targeting those leads that are both qualified and local. As such, it’s important that you pay close attention to how you are optimizing your online activities so that you are effectively targeting those local leads with the ultimate goal of converting them into paying customers. Here are a few more reasons why local SEO should be a critical part of your overall marketing strategy.
What’s the most powerful way to get your property management brand noticed? The answer is referral marketing, also known as word-of-mouth. The fact is, people trust recommendations from other individuals – even strangers – much more than they do ads or other marketing campaigns. To that end, a good portion of your marketing strategy should be to generate an authentic buzz around your brand and services. But how, exactly, does one do that? Here are a few tips to point you in the right direction.
One of the biggest challenges that comes with maintaining a strong online presence is coming up with fresh, relevant property management related content on a consistent basis. Thankfully there are ways you can take content you’ve already created and repurpose it so it appears new. Not only does this help you feed your content machine when you’re stumped for ideas, but it also ensures that your audience will remain engaged with your brand. That said, here are six ways to breathe new life into old material.
When it comes to running a successful business, nothing is quite as powerful as a well-oiled, highly productive team. What a group of skilled, dedicated and disciplined individuals can accomplish together is far greater than what any of them could do on their own. But great teams don’t always come together naturally. In fact, blending different personalities, abilities and agendas into a cohesive, high performing team can take a great deal of effort. If your property management company could use some improvement in this area, here are a few tips.
Whether you’re just starting out or you’ve been in the property management industry for decades, the goal is ultimately the same: get your brand in front of as many prospective clients as possible. The more exposure you get, the more familiar property owners in your community will become with your company and the greater the likelihood of converting more leads into paying customers. You’re probably already doing the basics, like advertising and social media, but here are a few more ideas that might improve your results.