Growing your property management company is likely one of your top objectives, but how? And more importantly, what’s the best way to achieve not only steady growth, but rapid increase. This can be particularly challenging in areas where competition is fierce. There are, however, a few secrets that can help position your organization as a clear front-runner where sustainable growth is part of the culture. If you’re looking for these kinds of results, here are four key areas to focus on.
Bringing a marketing concept to life through a live event can be a highly effective way to create more brand awareness and build better client relationships. If done correctly, the benefits of such an event can be well worth the effort. But unless you have an in-house event manager, pulling off a live gathering can be overwhelming to say the least. Thankfully there are some proven strategies that can help your property management company host events that are both positive and profitable.
When choosing leaders for your property management firm, intelligence is a critical factor. It’s important to note, however, that there are a few different kinds of intelligence. For the sake of this article, we are referring to emotional intelligence, sometimes called EQ for short. Having leaders with strong EQ can improve the happiness and productivity of your employees, which can ultimately impact your company’s bottom line. Let’s take a closer look at exactly what emotional intelligence is, why it matters and four ways to spot leaders who have what it takes.
YouTube is the second largest search engine and the third most visited site after Google and Facebook. Users consume 3.35 billion hours of video on YouTube each and every month. To say this video sharing network is a marketing goldmine would be an understatement. And given the visual nature of the property management industry, it’s a natural fit. That is, of course, provided that your videos are actually getting found and being watched. If your YouTube performance could use a little boost, here are some expert optimization tips you may want to try.
While it can seem intimidating at first, many property managers find great success in adding properties to their portfolio that are out of their general geographical area. The ability to tap into other markets outside your own can bring tremendous opportunity to grow and increase your profitability. Does it make sense for you to jump in and take the plunge? To make that decision, consider the following pros and cons.
Is your property management team dangerously close to burnout? According to the Harvard Business Review, employees that regularly take breaks and time off have 30 percent more focus than their colleagues. Furthermore, workers who feel supported by their managers in this area are nearly 100 percent more loyal.
Being in property management involves a good deal of record keeping, including the sensitive data of your employees and clients. What would happen if a hacker were to gain access to your network? Could your organization survive the monetary and reputational impact of a security breach? If you are operating under any of the following cybersecurity myths, you may have to learn this the hard way. Here’s what you need to know to keep your data safe from falling into the wrong hands.
Is collaboration really that important? Well, according to one recent study, 86 percent of executives and employees blame lack of collaboration and/or ineffective communication for workplace failures. The reason collaboration is so impactful is because it facilitates knowledge sharing, which leads to innovation. In a highly saturated field like property management, this innovation can help position your company ahead of the competition.
In order to achieve sustainable success in your property management company, it’s crucial that you hire individuals who are not only qualified but are also closely aligned with your organizational culture. Many business leaders fail in this area simply because they focus primarily on hard skills and forget about the critical soft skills that they’re truly looking for. And these skills aren’t just applicable in property management. They’re things many hiring managers in every industry are starting to actively seek.
When it comes to marketing, there’s always a lot of talk about what strategies to use, where you should focus your efforts and what the most effective tools are for gathering leads. But what happens when all your hard work pays off? When those leads start rolling in, a good portion of them will inevitably have questions, and how you respond to those inquiries can spell success or result in failure. We’ve rounded up five commonly asked questions from property management leads and provided a little bit of direction as to how you should consider answering.