You probably already know that in order to maximize occupancy, you need to make your properties stand out. But coming up with marketing tactics that set you apart from all the other property management companies can be challenging. The good news is, thanks to an ever-increasing number of channels, there are more ways than ever to reach your audience. That means there are also a variety of different strategies you can take that will help catch the eye of your ideal tenants and reel them in.
Need a little push? Here are a few ideas to get you started.
Post pictures on Pinterest.
Last year more than 77 million people used Pinterest, a number that’s growing faster than Facebook and Twitter combined. What’s more, nearly half of those users visited the site in search of home inspiration. Posting high-quality images of your properties is a great way to get them found by a significant audience, thereby increasing reach and conversion opportunity.
Leverage Facebook events.
Planning an open house or some other community gathering? The events feature on Facebook is a fast and easy tool for spreading the word and inviting lots of people. It’ll also serve as a reminder to those who RSVP, improving the likelihood that they’ll actually attend.
Live-stream your Q&A.
Technology is making it easier than ever to engage directly with your audience. Take advantage of this by using social media features like Facebook Live and Instagram Stories to host an interactive Q&A session. Invite your followers to tune in and submit their questions about your company, property or community and then answer them live. This is an excellent way to get a little face time with prospects.
Share DIY videos on YouTube.
People love to learn new things, and video is a powerful medium for doing so. And since you just so happen to be an expert in the property management field, you’ve surely got a few helpful tips and tricks to share. Create a series of videos to inform current and prospective residents about your properties, industry news, helpful how-to’s and anything else you think they’ll find useful.
Another effective way to share your knowledge and expertise is via a property management blog. Websites with blogs see 55% more traffic than sites without them, so you’ll be attracting more prospects right off the bat. Not sure what to blog about? Put yourself in the shoes of your renters and potential tenants. What are their biggest concerns or questions? Write about that and you’ll be golden.
Offer discounts to niche groups.
Are your properties close to a college campus or industrial park? Offering an exclusive discount to anyone who attends or works in these niches can be a great way to spread the word about your properties and get a leg up on your competition. Don’t want to offer a discount year-round? Consider extending special pricing during your slow season.
Attracting the attention of new prospects is the key to maximizing occupancy. It also happens to be one of the biggest challenges in property management. If you’re not getting the results you’re after, try one or more of the above approaches. Thinking outside the box and getting creative can be just the thing to kick start your marketing.