We’ve said it dozens of times before – the most important component of competitive advantage in today’s digital world is customer service. Coming in at a very close second, however, is technology. Customers these days have high expectations and demand increasingly fast, convenient and intuitive service. There’s simply no way a business can meet these demands and expectations without innovative technological tools.
Still not convinced? Let’s examine five reasons why this is the year your property management business needs to get serious about technology.
Being chained to a desk is so 2018. (Actually, it’s more like 2010, but who’s counting?) These days, it’s about being able to carry our content with us and access what we need, when we need it, from wherever we happen to be at the moment. Investment in technology that enables your employees to work from anywhere can increase productivity by up to 20%. Furthermore, employees who spend the majority of their time working remotely have the highest engagement levels. Who doesn’t want a happier, more productive team?
Today’s property management customers are tech-savvy and they expect anyone with whom they do business to connect, interact with and serve them on that same level. For instance, many people now turn to social media to get support or report a complaint. Many also prefer more modern communication methods, like text, email and online support. That’s where tools like property management software come into play.
Investment in technology improves speed in almost every area of your business. In particular, property management automation technology speeds operations dramatically by shifting manual, time-consuming and labor-intensive work from human to machine. Technology like this simplifies tasks and processes and streamlines workflows. When your business is running faster and more efficiently, both your employees and your customers will be happier.
In addition to speeding up operations, investment in technology can also help make your employees more productive. When your workforce no longer has to waste valuable time on manual, repetitive tasks, they are freed up to focus their talent and human skills on more important business initiatives, like innovation and growth. Their efforts will be more targeted and the results will have more of a positive impact on your bottom line.
What if you could do more for your customers than any other property management company in your area? What if you offered faster service and more convenient options? What if you empowered your customers and/or tenants to handle much of what they need on their own, without having to ask (and wait for) help? How much more likely would they be to stick with your company? With things like online portals and smart home devices, that’s the kind of competitive edge the right technology can provide.
Without a doubt, technology has the potential to be an absolute game changer – especially in the property management industry. If it isn’t already, investment in the right tech tools should be one of this year’s top priorities. Otherwise, you’ll risk getting left behind.
One of the easiest and most effective ways to leverage technology for your business and take advantage of all the benefits above is to invest in property management software. See it in action today by requesting an interactive demo. You’ve got nothing to lose and so much to gain!