Landing pages can do wonders for generating more quality leads for your property management company. But that’s not a guarantee. In order to produce results, your landing pages must be properly optimized for performance. How? Well, there are dozens of ways. First and foremost, however, you want to be sure your landing pages contain certain key elements that are critical to success. Let’s take a look at a few of these must-haves below.
The headline of your landing page is where it all begins. It’s what generates interest, captures attention and creates an understanding of exactly what it is you are offering. It’s what will ultimately determine whether a visitor stays to learn more or bounces. To be most effective, your headline should:
Grab the reader’s attention
Tell the reader exactly what your property management service offering is all about
Be short, concise but clear and compelling (never more than 20 words, preferably around 10)
The second important element of a high-converting landing page is the sub-headline. If the goal of your headline is to capture the attention of your visitors, the sub-headline should be what makes them stay. These two elements used together create a powerful one-two punch. For best results, keep the following points in mind:
The sub-headline is typically, but not always, positioned directly below the main headline.
Your sub-headline should contain persuasive language.
You can use your sub-headline to go into more detail about your main headline.
The human brain processes visual content at a rate of 60,000 times faster than text. This is why it’s so important to include images on your property management landing pages. To optimize your on-page visual content, consider the following best practices:
Images should be of high-quality
Images should be large but not too large (oversized images can slow down page speed, which can reduce conversion rates)
Images should be relevant to the page’s purpose
Next, your landing page should include a to-the-point, easy-to-understand explanation about what you are offering. For instance, if you are promoting your property management services to a specific market, you want your landing page to be clear about exactly what visitors can expect if they sign up.
Listing out the benefits of your offer can further drive home the point to your audience and convince them to take advantage. Furthermore, try to touch on your visitors’ pain points in the process and position your property management services as the ideal solution.
Calls to Action
Never just assume your page visitors will do what you want them to do. Even if your landing pages contain compelling copy, without a clear call to action, you’ll inevitably lose a good portion of your audience.
Always incorporate CTAs that make it easy for visitors to take the next step. Large, bright buttons work particularly well. Incorporating a sense of urgency can also be highly effective. For instance, copy that indicates your offer is only available for a limited time can convince visitors to take action immediately in order to avoid missing out.
Your landing pages are where all of your marketing efforts will come to fruition. They are where your prospects will convert and where you will earn revenue. Thankfully, creating high-converting landing pages doesn’t have to be difficult – provided you begin with the five essential elements listed above. Do so and you’ll be well on your way to generating more business for your property management company.