As a leader in your property management company, it’s your job to help bring out the very best in others. Part of that involves delivering feedback on current and past performance – a task that many place on their list of least enjoyable things to do. With the right approach, however, giving thoughtful feedback (even negative) can become second nature and a positive, productive part of your job. If you could use a little guidance in this area, here are a few expert tips to keep in mind.
Nowadays, fewer and fewer people are using computers to surf the web. Instead, the emphasis is on mobile devices, which allow people the convenience of searching whenever and wherever they happen to be at any given moment. This includes searching for property management services as well as property listings, and if your company isn’t properly optimized for mobile, you are missing out on a good deal of potential new business.
When it comes to getting fast, effective exposure for your property management brand online, nothing works quite as well as pay-per-click advertising. Chances are you’re already investing a portion of your marketing budget into this method already, but could you be getting even better results? It’s entirely possible. Here are a few quick and dirty tricks for maximizing your PPC advertising efforts.
Being a thought leader comes with many benefits. People trust thought leaders. They respect them. They rely on them. And they remember them. Positioning yourself as a trusted resource in the property management industry can help put your brand on the map and ultimately lead to greater success down the road. But becoming a thought leader isn’t something that happens overnight. It takes time and a concerted effort to build your reputation and establish a following. That said, here are five steps you can take that will help get you closer to your goal.
Did you know the average worker gets distracted on the job about once every 10 and a half minutes? This might not seem like a big deal….that is, until you realize that it takes an average of 23 minutes and 15 seconds to get back on task once an interruption occurs. That’s a lot of downtime during any given day.
Do you know who your most valuable brand advocates are? No, it’s not your loyal customers, though they certainly are assets. In reality, the people who will give the most voice to your property management brand are those who work within – your employees. With the rise of social media, there has never been a better time to put this truth to work for you. That’s why setting up a social media employee advocacy program is so important. Here are a few more reasons why you should consider implementing such a program.
Property management can be a very rewarding and profitable career. It can also be chaotic. Between fielding phone calls and responding to emails, processing applications, scheduling maintenance, following up with clients and the million other things you’ve got on your plate, chances are you’re feeling exhausted by the end of each day. Over time, this can lead to dissatisfaction and unhappiness, which can spill over to your clients and colleagues.
In theory, things like facts and logic may seem like enough to manage others in the workplace. The reality is, people are most often led by their emotions. For that reason, it’s important that those in leadership positions within your property management company develop and nurture skills for guiding and influencing rather than just directing.
When it comes to running a successful property management operation, one thing remains constant: maintenance. It’s a necessary evil. And it doesn’t come cheap. Yet, there are plenty of benefits that come as a result. In addition to the obvious advantage of having readily-available, fully operational properties to generate revenue, investing in preventative maintenance can lead to significant, sustainable cost savings.
In the past we’ve shared plenty of resources about the importance of developing a strong company culture. We’ve even shared some tips on how to create such a culture within your property management company. But what about leaders? What role do they play in nurturing the culture of your organization? In fact, those in leadership can have a significant impact on how the rest of the company feels, acts and believes. The key is to use that influence for good. Here’s how.